Speedo Video Box
Founded in 1914 in Bondi Beach, Speedo has evolved into a globally recognised brand synonymous with swimwear excellence. Initially known for its swimwear, Speedo has diversified its offerings to include accessories and performance-enhancing products, maintaining a reputation for innovation and superior quality. This growth has solidified Speedo’s position as a leader in the swimwear industry, revered by professional swimmers and enthusiasts alike.
Speedo’s prominence in competitive swimming is underscored by its partnerships and sponsorships with top athletes and teams, exemplified by its collaboration with British Swimming. These affiliations illustrate Speedo’s commitment to the sport and its standing among elite swimmers, making it a preferred choice for events such as the Olympics.
Sports Packaging
Seeking to align its latest FastSkin collection with innovative marketing, Speedo approached Magellan for custom video packaging tailored to professional swimmers. Each box was designed to convey a personalised message alongside the collection items, reflecting Speedo’s forward-thinking approach to product presentation.
The challenge lay in creating boxes that were both aesthetically pleasing and functional, capable of accommodating essential swim gear like goggles, caps, and swimsuits while maintaining visual appeal. Speedo aimed to deliver an unforgettable unboxing experience that mirrored the quality and innovation of the FastSkin collection itself.
Customisation
The resulting custom video packaging features a 7-inch screen and four compartments to house the curated items. With an exterior finished in durable anti-scuff matte lamination and spot UV accents, the boxes exude sophistication and durability. Each package includes a personalised message, such as the motivational slogan “you are made for this,” resonating with racing athletes and embodying Speedo’s ethos of empowerment.
This strategic distribution of personalised packages to professional swimmers serves dual purposes for Speedo: increasing brand visibility and introducing the new collection to a wider audience. By leveraging these high-end merchandise as a marketing tool, Speedo aims to reinforce its position in the competitive swimwear market and attract potential buyers with an impactful presentation of its latest offerings.