The Client
Michelin and Kwik Fit embarked on a strategic endeavour to enhance their global footprint through the utilisation of Video Presentation Boxes. Their objective was to convey their shared vision of excellence on a global scale. Kwik Fit, a prominent car servicing company based in the UK, has maintained a longstanding partnership with Michelin, the renowned French tire manufacturer dating back to 1889, serving as its trusted tire supplier. By incorporating video boxes into their promotional strategy, both companies demonstrate their commitment to innovation and their intent to effectively engage a worldwide audience.
Receiving one of these distinctive video boxes was a sincere honour, symbolising the joint dedication of these companies to their customers and their unwavering pursuit of exceptional performance. These luxurious video boxes were carefully crafted not just for promotion but also to represent their partnership, enhancing their brand and reaffirming their commitment to excellence in products and services.
Specifications
The Michelin x Kwik Fit box achieved a high-end and luxurious standard through the incorporation of the following specifications:
- 10″ IPS Screen
- 2GB Memory
- Internal Dimensions: Oversize A4 Depth of 50mm
- 4 Board Case and Tray
- Magnetic Closure
- 3 Buttons – Play / Pause, Volume Up / Down
- Custom Foam Fitment
- Printed Card Topper
- Full Colour CMYK Print
- Matt Lamination Finish
- White Side Ribbon
- Thumb Cut Outs
The Video Screen
Incorporating video screens into presentation packaging is a significant leap in communication, enabling visual storytelling and deeper audience connections. This innovation not only improves user experience but also offers a level of flexibility previously unavailable in traditional packaging. With video packaging, you can tailor messages to your products, adding a touch of luxury as premium visuals captivate your audience.
Video packaging provides extensive customisation options, allowing seamless alignment with your brand and products. You can select screen sizes and storage capacities to fit your needs, while IPS technology ensures sharpness and colour accuracy, elevating the sophistication of your packaging. Play and pause buttons add an elegant touch, enhancing user experience and promoting immediate engagement, reinforcing your brand’s commitment to innovation and user-centric design.
Moreover, these buttons offer valuable control, allowing recipients to watch videos at their own pace and ensuring message retention. This increased control enhances viewer engagement and understanding, allowing them to revisit specific content segments as needed.
YouTube Video
The final outcome of these video boxes stands as a remarkable testament to the steadfast commitment and refinement of the partnership. Every facet, ranging from the video screens to the carefully selected contrasting colours and the intricately crafted custom foam fitment, was meticulously planned to capture attention and enhance visibility.
These components seamlessly converged, turning the aspirations of Michelin x KwikFit into a tangible reality. The execution of this upscale presentation not only met but surpassed expectations, firmly establishing its role as a strategic marketing instrument that left an enduring impact.
We have a YouTube video available that delves deeper into the details, allowing you to visually witness how these specifications seamlessly merged. In the video, our Managing Director provides valuable insights, demonstrating how we can assist you in commencing your video packaging journey today.