The Client & Goal
Mannol, widely recognised for its unwavering commitment to quality, excels in creating top-tier engine oils for high-performance racing vehicles. Their focus is on boosting vehicle performance and prioritising driver safety during competitive races. The company’s ethos, “lubricants tested on the race track,” underscores their dedication to superior quality, offering a range of oils for various car engines, all developed using sophisticated technology.
Seeking to deliver a captivating and visually compelling message, Mannol partnered with Magellan for the creation of Video Presentation Boxes, destined for their race drivers. These boxes, more than mere packaging, are crafted to provide an engaging, hands-on experience. Mannol specifically requested a 10″ screen and custom foam inserts in these boxes, designed to also accommodate a model of the Porsche 911 Turbo S, thereby highlighting their excitement for the new oil developed for this particular model.
Video Box Specifications
This bespoke video presentation box, tailored to Mannol’s specific requirements, not only showcases the essence of personalisation but also aligns seamlessly with the luxury aspect of their brand. Below, we’ve listed key features carefully included to improve its appearance and usefulness:
The box boasts dimensions of L320xW230xD90mm, ensuring ample space for its contents. With a high-definition 10” IPS screen, it delivers vibrant visuals for an immersive experience. USB compatibility ensures effortless usability. Its captivating design includes a full-colour print with a matte finish, exuding sophistication, while the spot UV treatment on the logo adds a distinctive flair. A custom-designed foam fitment guarantees secure placement of items inside, while a striking yellow ribbon pull adds an extra touch of elegance.
Interior Customisation
When opened, the video presentation box unveils a visual story telling experience, flawlessy embedded within the box’s design; serving as a vibrant platform for capturing the attention of it’s recipients. This striking feature effecively showcases the excitment of the occasion and aligns with Mannol’s brand image and high quality product range.
Contained within the video boxes, is a scale model of the Porsche 911 Turbo S and a bespoke Mannol pen, encased in a bespoke foam fitment. Hidden beneath a vivd full-colour print. The use of these custom foam fitments not only ensures the protection of the Porsche model but also enriches the overall unboxing experience.
The End Result
The video presentation box, created for marketing purposes, provided a physical and extraordinary unboxing experience, highlighting Mannol’s latest business venture and quality products. It’s opulent design, combined with a keen eye for detail, turned the box into an engaging and immersive encounter for its recipients.
Mannol was thoroughly pleased with the video box, as it accurately mirrored their brand’s essence and image. Their dedication to luxury, exemplified by their premium oil for race cars, was effectively highlighted by the box’s design. This harmonisation with their core values and focus on superior-quality products made the video box an exemplary portrayal of Mannol’s brand identity.
YouTube Video
Explore the detailed aspects of the Mannol Porsche 911 Turbo S Video Box through our specially produced video. Available on our YouTube channel, the presentation is led by our Managing Director Lee, who guides viewers through the creation process of this unique box. He provides insights into the distinct features of the box, detailing the rationale behind every design decision and specification. This video gives a thorough overview of the careful consideration and meticulous craftsmanship that shaped this exceptional product.
Don’t miss this opportunity to get a behind-the-scenes look – be sure to watch and witness the experience yourself.