Stanley Cup Champions

Legend Rings partnered with VideoInABox to create a fully custom video box to showcase the Edmonton Oilers’ Stanley Cup Championship rings. This wasn’t just about packaging—it was about building a memorable unboxing moment that matched the pride and excitement of winning the cup. To start, we took our classic wooden video box and upgraded the design to make it feel even more premium and spacious. The depth of the box was increased from 3.5 inches to 4.5 inches, allowing more room for the ring and interior features.

We also added half an inch to both the lid and the base, which gave the box a sturdier feel and a stronger overall look. The box was built from MDF and painted in the team’s PMS blue, topped off with a smooth gloss finish that really made the colour pop. On the outside, the Oilers logo was featured front and centre, and each box had a unique white vinyl number label with “97”—a subtle but meaningful nod to the team, with each one personalised to make the experience feel exclusive.

CONTACT US TODAY CALL +44 (0) 1276 450220

STANLEY CUP CHAMPIONS

Sports Video Packaging

Inside the box, the goal was to create an exciting and emotional moment as soon as it opened. A built-in LED light was placed right in the center of the interior lid and set to turn on automatically, shining directly onto the championship ring below. This spotlight effect instantly draws the eye and adds a dramatic touch to the presentation, making the ring feel even more special. It’s a simple feature, but one that makes a huge difference in how the box is experienced.

Above the ring, a 7-inch IPS video screen was installed with autoplay functionality, so the video begins the second the lid is lifted. The screen sits within an orange PMS suede panel and is framed by embossed logos for both the Oilers and Legend Rings. We kept the controls minimal, with just two buttons—volume up and play/pause—making the box easy to use without taking focus away from the message. We also removed the older “97” logo that used to sit beside the screen and replaced it with a clean, updated Oilers logo. The inside message simply reads “Stanley Cup Champions,” keeping things bold and timeless.

SPORTS VIDEO PACKAGING

Luxury Packaging

The base of the box was carefully designed to hold the championship ring in a way that feels secure but also visually impressive. The interior sides and lower panel were lined in the same orange PMS suede as the screen area, tying the whole look together. A layered panel system was built into the base: the middle section was made of blue-painted wood, while the top panel—also orange—was shaped to perfectly cradle the ring in the center. This mix of color, texture, and structure gave the box a strong team identity and a clean, professional finish.

In the end, the final product didn’t just meet expectations—it helped create a full experience around receiving the championship ring. From the moment the box is opened and the video begins to play, to the LED spotlight illuminating the ring, every part of the design was made to celebrate the Oilers’ big win. It’s more than a display case—it’s a moment that players, staff, and fans can hold onto and relive anytime they open the lid.

LUXURY PACKAGING

Latest Blog Posts

I wanted to say how amazing the boxes look, OMG they are so cool, so robust and beautifully produced. They really are awesome and I’m so pleased with them. Can’t wait for these to get out to customers and start seeing how they’re received.

TREATT

The video business cards are a great giveaway item. We used them to promote our new car and were very impressed with the return in our investment. Our clients were very impressed and we managed to increase our sales.

ASTON MARTIN

I just wanted to let you know the boxes have arrived successfully and look amazing!
Thank you again so much for getting them over to us so efficiently and your help with the whole process.

MONTIREX

The video boxes were fantastic, thank you and the team for doing such a brilliant job, clearly if any other opportunities come again, I'll come knocking on your door!.

MXW STUDIOS

The video boxes are great, everyone loved them and they did the job perfectly. We will definitely be coming back for more in the future.

1E LIMITED

The video brochures were brilliant; with 2 different type of brochures, they were perfect for marketing our new plans to potential investors.

PREMIER PLACE

Our video brochures were great, they looked amazing and helped us gain the customer who we where marketing to. Thank you for helping us with this project and for getting them finished and to us as quickly as possible.

TOO GOOD TO BE TRUE

We were looking around for an innovative way to deliver a sample of our Single Malt Scotch Whisky. The whisky has been aged for 50 years and a bottle is valued at £25,000, so only luxury packaging would do. We found Video In a Box and with them, we were able to build our perfect video box. We knew that we wanted to include a Whisky pipet, 2 glasses and the bottle but with Video In a Box we were able to integrate a lovely video screen to show our Glenfiddich message. Our clients were blown away with the package they received, we would highly recommend working with Video In a Box.

glenfiddich

After talking to 4 different companies and finally finding Magellan and Video In a Box, it was a massive breath of fresh air for me. The project was dumped on me and I had no experience in dealing with multiple orders from several suppliers. Video In a Box took this workload off my shoulders and they were the only company to answer all my questions and lead me down the best route for my project. It was so nice to talk to someone who actually knows what they are talking about and they helped me deliver one of the best pieces of packaging I have ever seen.

GUCCI

As a thank you to our valued customers, we wanted to deliver some products in a special way. Video In a Box allowed us to create a dream piece of packaging which contained a screen! Our customers were very pleased when they received their parcel and Video In a Box were very helpful throughout the process.

ferrari

We had a project that had multiple elements and we were going to have to order from multiple suppliers. We found Magellan and Video In a Box who were able to provide all of the elements we required for our project and had extensive knowledge and expertise in each area. Our lives were made dramatically easier and placing our trust into Magellan and Video In a Box to deliver our project on time allowed us to get on with our normal 9-5 work.

qatar

Video In a Box saved me time and aggro with their fantastic communication and assistance throughout the entire process of delivery my perfect video box. We knew that we wanted an innovative way to showcase our new range of Fastskin swimming costumes but when our video boxes were delivered the whole team were blown away by how fantastic they were! I would like to thank Video In a Box for their help throughout the project, if we do another video packaging project then we will be calling Video In a Box straight away!

speedo

We are so glad that we found Video In a Box. Their design team came up with a fantastic 'transplant' feature on our video box to show the reality of transplants. This unique feature went down very well with those that used it! The communication from the Video In a Box team was fantastic throughout and we look forward to using them again in the future.

world transplant games

We were looking for an interesting way to thank our CEO who was departing the company. We found Video In a Box online and were very impressed with what we saw on their website. We gave them a call and their team were very useful in our decision to use a bespoke video box to show our thanks. The process with Video In a Box was very straightforward and we were very pleased with the results.

chivas

Video in a Box were able to produce a stunning tri folded A4 Video Brochure for our Genuine Draft and Lite brands for our Global event in Miami, they managed to get these to our event on time under enormous pressure and on a a ridicules lead-time. The impact on some of the most senior personal at this event was astounding, we can't thank you enough for the nothing short of a miracle effort to achieve this, THANKYOU

SAB miller

Video in a Box worked very closely with us on a tight deadline to produce a stunning luxury presentation box with a 10" TV in a CARD LCD screen, to house some custom Coca Cola Bottles as well as some branded merchandise (also supplied by Magellan Merchandise) for the Olympics, the result was superb, we cant thank you enough for the herculean effort that went into getting these to us on time.

coca-cola

Magellan World's Video Brochure division Video in a Box helped us design the video books we produced to entice large corporate brands to move and relocate to our stunning office park in Slough. The design idea to create a book with a fitted portrait screen inside was a huge hit and a really superb additional to our highly targeted marketing strategy, these companies included Pepsi Co, Amazon, Baker Tilly, thanks guys

segro

We needed 50 urgent TV Cards for a last minute impromptu event for some senior executives arriving from various offices around Europe, we needed a way to show them what progress had been made to the new division we had setup, so we used the TV in a CARD Express service from Magellan's dedicated video brochure division to create the cards, they were distributed at the meeting and the feed back was incredible, it could have worked any better. I look forward to working with Magellan team on all our future video brochure requirement.

ibm

Magellan have a wide range of promotional merchandise and are always happy to help and suggest specific products which are relevant to your target market. A quick response time along with helpful suggestions and recommendations makes Magellan stand out from other companies and I would have no hesitation in recommending the company.

welbilt

Video in a Box provided us with an innovative and eye-catching way to communicate the launch of a new campaign to a range of stakeholders, including media, football clubs and key influencers. Their solution allowed us to bring our campaign ambassadors to life for a wider target audience and even delivered some pre-launch social media buzz. They totally understood the need to deliver under pressure and to tight timelines and we would not hesitate to work with the team again.

M&C saatchi

Video in a Box is a great innovative product and we were very happy with the final result.

calvin klein

A superb product, which has landed a recent campaign to clients in a professional, innovative, yet fun way. The service we received from start to finish has been great and I would highly recommend Video in a Box.

princess cruises

Video in a Box is great innovative product. Fast turn around, very high quality results and superb market intelligence and strategic thinking from the team. The best value for money marketing product by a long, long way.

ricoh

I wanted my guests to retain a memory of our event and our brand that would be innovative, informative and memorable; the solution provided by Video in a Box answered all those criteria.

What Car?

We're really happy with our video brochures, they really get your message across in a far more engaging way than regular print or email communications.

ctn

Video in a Box were really helpful and the end product was fantastic - we got some amazing feedback from our staff and clients.

experian

Apart from the exemplary customer service and sales approach, I found the offering from Video in a Box to be highly innovative and effective with our retailers. The use of TV in POS introduces a myriad of opportunities to connect with the shopper and retailer alike. I look forward to future POS solutions from Video in a Box.

siemens

In a globally competitive market it's vital to have evocative marketing materials that steal the attention of your audience - Video in a Box does just that and for us, it's an integral part of our strategy for winning new business

middlesex university