The Background
Oh Polly, a renowned online fashion brand recognised for its affordability with a touch of luxury, teamed up with reality show winner Emily Faye Miller for an exclusive collection. By leveraging Emily’s prominent presence, they aimed to seamlessly blend her persona with the Oh Polly brand, resulting in a distinctive collaboration. To set themselves apart in the crowded influencer landscape, they introduced luxury influencer video boxes inspired by the collection’s themes, thereby enhancing the initial unboxing experience.
These luxury influencer video boxes were intricately crafted to symbolise the essence of the collection, intensifying the excitement upon opening them. In a saturated influencer market, Oh Polly and Emily were determined to find a unique element that would elevate their partnership, and these boxes left a lasting impression while enhancing the overall impact of their collaboration.
Luxury Influencer Packaging
Customised video boxes have been surging in popularity as a way to deliver an immersive storytelling experience, infused with the highest level of luxury. Let’s delve into the specifics of how we transformed the concept into reality with the Oh Polly x Emily Faye Miller box:
- Internal Dimms: 280x250x100mm
- 3 Board Presentation Video Box
- Influencer Packaging
- 3mm Thickness
- 7″ IPS Screen
- Auto Play
- 258MB Memory
- Full Colour CMYK Print
- Anti Scuff Matt Lamination
- Side Ribbon (black)
The Video Screen
Incorporating a video screen into your Influencer Packaging enhances the unboxing experience, as demonstrated in our collaboration with Oh Polly and Emily Faye Miller. The seven-inch screen showcased Emily’s collection and design process, delivering a captivating narrative that exudes elegance and fosters a deeper connection with recipients.
Video Packaging adds personalisation and creates a memorable interaction. In the Oh Polly x Emily Faye Miller project, it allowed recipients to immerse themselves in Emily’s collection, making the unboxing experience unforgettable. These influencer boxes, carefully made and strategically sent globally, were stunning, captivating, and unforgettable. Magellan ensured flawless packaging and shipping, and the blend of technology and allure sparked user-generated content on social media, amplifying anticipation for the collection launch.